Thursday, April 1, 2010

Longer Business Messages

p. 330 Test Your Knowledge

1. During oral presentations, presenters can practice and demonstrate communication skills, research, planning, writing, visual design, and interpersonal and nonverbal communication. Presentations let presenters demonstrate their abilities to think on their feet, grasp complex business issues, and handle challenging situations.

2. The three goals that you should accomplish during the introduction of an oral presentation are: gain audience interest, build your credibility, and preview your message.

3. To get an audience's attention during your introduction you can unite the audience around a common goal, tell a story, pass around a sample, ask a question, state a startling statistic, or use humor.

4. The three tasks you should accomplish in the close of your presentation are: restate your main points, describe next steps, and end on a strong note.

5. To ensure success with online presentations you can consider sending preview study materials ahead of time, keep your presentations as simple as possible, ask for feedback frequently, consider the viewing experience from the audience members' point of views, make sure your audience can receive the sort of content you intend to use, and allow plenty of time for everyone to get connected and familiar with the screen they are viewing.

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