1. Reports for monitoring and controlling operations are used to provide feedback and other information for decision making plans, operating reports, and personal activity reports.
2. Primary research contains information that you gather specifically for a new research project, and secondary research contains information that others have gathered and published.
3. A survey is made reliable and valid by avoiding leading questions, avoiding ambiguous discriptors, avoiding compound questions, formulating questions to provide answers that are easy to analyze, keeping the questionanaire short and easy to answer, and providing clear instructions to make sure people can't be expected to remember.
4. A conclusion is using a direct approach to communicate the main idea quickly, and a recommendation is establishing the need for action, introducing the benefits, listing the steps required to achieve the benefit, and explaining each step more fully.
5. Proposal writers use RFP by including instructions that specify exactly the type of work to be performed or products to be delivered, along with budgets, deadlines, and other requirements.
Tuesday, March 9, 2010
Tuesday, March 2, 2010
Persuasive Messages
1. Some questions to ask when gauging the audience's needs during the planning of a persuasive message are: Who is my audience? What are my audience member's needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?
2. Demographics and psychographics allow the speaker to take into account cultural expectations and practices so that he or she does not undermine the persuasive message by using an inappropriate appeal.
3. Emotional appeals call on feelings or audience sympathies, and logical appeals are based on the reader's notions of reason. The appeals can use analogy, induction, or deduction.
4. The three types of reasoning that you can use in logical appeals are: analogy, induction, and deduction.
5. The AIDA model organizes a presentation into four phases: attention, interest, desire, and action. The limitations of the AIDA model are that it essentially talks at audiences and not with them. It is also built around a single event rather than on building a mutually beneficial, long-term relationship. It is also not the best tool regarding compatibility with today's social media.
2. Demographics and psychographics allow the speaker to take into account cultural expectations and practices so that he or she does not undermine the persuasive message by using an inappropriate appeal.
3. Emotional appeals call on feelings or audience sympathies, and logical appeals are based on the reader's notions of reason. The appeals can use analogy, induction, or deduction.
4. The three types of reasoning that you can use in logical appeals are: analogy, induction, and deduction.
5. The AIDA model organizes a presentation into four phases: attention, interest, desire, and action. The limitations of the AIDA model are that it essentially talks at audiences and not with them. It is also built around a single event rather than on building a mutually beneficial, long-term relationship. It is also not the best tool regarding compatibility with today's social media.
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