Audience Profile

Question #9: The audience that is most likely to be stimulated by a peanut butter advertisement is people who enjoy consuming peanut butter. The audience's general attitude toward peanut butter could perhaps be the satisfaction of knowing their loved ones can be fed nutritionally by the tasty snack. The audience needs to know: where to find peanut butter, recommended foods to be consumed with peanut butter, how much they may spend, what size containers are offered, etc.

Question #11: When sending a cover letter and resume to a potential employer, the employer is my audience. The employer's attitude toward my interest in working for him or her would be enthusiasm perhaps about expanding their firm and gaining insight from a new perspective. I would need to make sure that the employer knows which position I was applying for, my previous work experience, my expected/asking salary, references, etc.